Our Approach

We bring an understanding of language learning to help improve communication through iconic languages.

You can call this "Our philosophy" or "Our vision." We want to:

Improve communication through iconic languages

We're developing a complete iconic language and the technical tools and apps to make it an effective communication tool. We know language learning; all of us speak multiple languages. And we hope to aid in improving your information exchanges.

Our Story

The beginning of our story is rooted in language learning and the frustrating experience of not being able to communicate even when knowing several languages. We saw the opportunity for the birth and use of an advanced iconic language - one that allows a high-level communication,
with a sound linguistic background study, and that also exploits the clarity of modern computer icons. Communicating with Icons can be precise, engaging and fun!

Management Team

Cesco Reale

Project Founder

Flaviano Tarducci


Jonathan Gockel

Finance Lead

  • Italian in Switzerland
  • Engineer and communicator
  • World Polyglot Gathering committee
  • UN representative of the World Esperanto Association
  • 10+ languages
  • Italo.-Argentinian in Italy
  • Business development, sales, strategy
  • +6 years of experience in Startups and Charities
  • Italian, English, Spanish
  • Frenchman in France
  • Expert in fundraising microfinance and digital advocacy
  • 7 years of experience public affairs and international NGOs
  • French, English, Spanish

Graphic Team

Filippo Buzzini
  • Swiss in Switzerland
  • Visual Practitioner
  • Expert in visual communication
  • Chief Sketching Officer (CSO) at Sketchy Solutions
  • Italian, French, English, Spanish, German
Alexandre Xiao
  • French-Chinese in Switzerland
  • Graphic designer
  • Student in history of art at Neuchâtel University
  • French, Chinese, English
Araceli Giménez Lorente
  • Spanish in Spain
  • Scientific illustrator
  • Teacher at Higher Education School of Art and Design
  • Researcher in Math, Physics and Aesthetics
  • Spanish, Catalan, Basque, German, English, French
Benno Fischer
  • German in Switzerland
  • Graphic designer
  • InDesign, Illustrator
  • Expert in font creation
  • German, French, English, Spanish, Esperanto

Mantas Rimkus

Florilú Petruzzelli

  • Italian in Italy
  • MS degree in Design
  • Student in Digital Innovation Design
  • Italian, English

Linguistic Team

Marketing team

Marwan Kilani
  • Swiss in Germany
  • PhD in Egyptology
  • Expert of writing system
  • Italian, French, English, Spanish, 10+ ancient languages
André Müller
  • German in Switzerland
  • PhD student on languages of Burma
  • Expert of writing systems and planned languages
  • 10+ languages
Nadu Barbashova
  • Russian - US American in Germany
  • B.A in Art and Philosophy
  • Semiotics enthusiast
  • Applying student of Master in English Linguistics
  • Russian, English, German, Spanish, Thai
Victoria Kolesnikova
  • Russian in Switzerland
  • Marketing consultant and entrepreneur at www.frelsidigital.com
  • 7 business projects, 4+ years in marketing
  • Russian, English, French, German, Spanish
Vincenzo Petruzzelli
  • Italian in southern Italy
  • Marketer and supporter for the public relations
  • Language student in Liceo linguistico Marco Polo and music student in Conservatorio Piccinni in Bari
  • Italian, english, French, German, + other languages

Development Team

Roman Oechslin
  • Swiss in Switzerland
  • Robotics engineer and consultant
  • Software Engineer
  • German, English, French, Norwegian
Manuel Giorgini
  • Italian in Italy
  • Software development
  • Lean methodology
  • Web applications
  • Italian, Esperanto, English, Finnish
Mirko Cappuccia
  • Italian in Italy
  • Project Manager
  • Software Engineer
  • Web Developer
  • Italian, English
Alejandro Sanchez Medina
  • Spaniard in Esperantujo and elsewhere
  • Software developer
  • https://github.com/alejandrosame/
  • Spanish, English, Esperanto


  • ICT consulting agency
  • in Rome
  • specialized in digital transformation


Eugenio Grapa
  • Mexican in Germany, France, US
  • 20 years in Marketing, Project Management, Innovation
  • Expert in Application Product Development
  • Biomedical Engineer
  • Founder Institute, Director, Frankfurt
  • 6+ Languages
Dimitrios Polychronopoulos
  • Greek in Oslo
  • Multilingual Innovation and Entrepreneurship Specialist, MBA
  • Founder Institute, BI Norwegian Business School.
  • 10+ languages
Pedro Paiva
  • Portuguese in Switzerland
  • IoT-Digital Business
  • Transformation Leadership
  • Management & Execution of Business, Technology and Innovation Strategy
  • Multi-cultural Team Management
  • Portuguese, French, English, French, Italian, German
Maurizio Tormen
  • Italian in Switzerland
  • Project Management
  • Product Development
  • Business Development and Strategy
  • Start-up launch & management
  • Italian, French, English
Franck Vidal
  • Swiss in Switzerland
  • Agitateur d’entreprises ©
  • Serial entrepreneur
    20 years of experience with 8 business creations
  • Creator of the sales method « Vente Analytique© »
  • French, English

Academic recommendations

Siska Fitrianie (former researcher in iconic languages, postdoc in Interactive Intelligence Group, Delft University of Technology, The Netherlands)

Michele Gazzola (Lecturer in Public Policy and Administration at the School of Applied Social and Policy Sciences, University of Ulster, UK; editor of the journal "Language Problems & Language Planning").

Federico Gobbo (Professor of Interlinguistics and Esperanto, University of Amsterdam, The Netherlands)

Raphaël Maître (Linguist, Univ. of Neuchâtel, Switzerland)

Dario Martinelli (Semiotician, Vilnius Gediminas Technical University, Lithuania)

Daniel Peraya (retired professor of University of Geneva, creator of the Iconomètre)

Stefano Rezzonico (Linguist, Prof. at Univ. Montréal, Canada),

Elisabetta Zuanelli (expert in iconic ontologies, Professor of Digital Communication, University of Roma Tor Vergata, Italy)

If you want to know more...

Send us a note. We are looking for dynamic individuals motivated to improve communication across cultures to help move our project forward.